Keeping your customer informed is an expensive task for any business, non-profit, educational or governmental organization. Digital Signage or images displayed repeatedly with time sensitive information on a video monitor with the aid of a computer can significantly reduce those costs.
You’ve seen digital signage at work in Times Square, Las Vegas billboards, any major league sports stadium, the Department of Motor Vehicles (DMV) and local fast food restaurants. Until recently, the cost of the equipment and the difficulty in creating messaging made it feasible only for large organizations with trained staff. That is no longer the case.
Now organizations with just a handful of employees see a return on investment in a very short time because their customers are better informed for less cost. Any place people wait is a potential site for digital signage.
Don’t worry if you’re not a graphics designer. You can just drag and drop messages (video, pictures and words) into standard templates making it easy to produce professional signage.
Here are some opportunities to get you thinking about how you might use digital signage:
- Today’s specials - Market to the customer before they order, making the process faster and more informed – help them find out about things that might not be right in front of them
- Display poster sized information on large monitors - Update without expensive printing costs or manual efforts – schedule future updates in advance to happen automatically when the time is right
- Make customers aware of other services you provide - For a brighter smile, get your teeth whitened here
- Explain complicated processes as a series of bullet points - How to patch damaged drywall - or - where to find what you’re looking for
- Talking video wall at your next event - Have your customers explain why they do business with you (over and over and over)
How would digital signage benefit you business? What does it cost? How easy is it to use? If you haven’t looked at digital signage lately, you’re going to be surprised.
Call us at (805) 640-7979 x 202 for a free, on-site consultation to find out without obligation your opportunities to do more with less.